Insights on GEO and AI visibility

Short, practical answers to what we are asked most often. Every article is also available in Danish.

• What is AI visibility?

  How ChatGPT, Gemini, Claude and Perplexity choose which companies to recommend, and what you can do to become one of them.

• What is GEO?

  GEO is the work of getting named and recommended in answers from ChatGPT, Gemini, Claude and Google AI Overviews. What it covers and how it differs from SEO.

• How do you get recommended by ChatGPT?

  What decides whether ChatGPT, Gemini, Claude and Perplexity mention your company, and five concrete steps that improve your chances.

• What does AI visibility cost?

  What it costs to become visible in ChatGPT, Gemini and Google, from a free snapshot to an ongoing programme. Fixed prices excluding VAT.

• How do you measure whether ChatGPT recommends you?

  A simple method for measuring your visibility in ChatGPT, Gemini, Claude, Perplexity and Google every month.

• What is the difference between SEO and AI visibility?

  What SEO and AI visibility have in common, where they differ, and why you need both.

• Why does ChatGPT mention our competitor and not us?

  The usual reasons ChatGPT recommends a competitor, and what you can do about it.

• Which AI assistants do Danish buyers use?

  ChatGPT, Gemini, Copilot, Claude, Perplexity and Google's AI answers: where they get their answers and what it means for you.

• How do you get your webshop into ChatGPT's product recommendations?

  Product feeds, structured data and reviews: what decides whether AI assistants recommend your products.

• What is schema.org data, and why does it matter for AI?

  A simple explanation of structured data, and which types a company website should have.

• Can you block AI crawlers, and should you?

  GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and the rest: what they do and which to allow.

• What do you do if ChatGPT says something wrong about your company?

  How to find the source of wrong AI answers about your company, and how to get them corrected.

• What is llms.txt?

  llms.txt is a short text file that describes your website for AI tools. What goes in it, who reads it, and whether it is worth the effort.